Someone in a call once told me I was the person who “makes things look nice.” He meant it as a dig.My response? “Haha... hell yeah :^)”
Because when something looks off, it’s usually because it doesn’t work yet: the message isn’t clear, the hierarchy is wrong, the system doesn’t hold. So I use “nice” as a compass. It tells me where to dig.
But “nice” is different with every team, because “working” is too. For one it’s making security feel approachable; for another, an identity built to keep changing.Sometimes I set the direction from day one, sometimes I jump into something already moving and find where it’s off.
Lately, I’ve been building my own tools to share that compass: systems for branding and image-making that let teams keep creating with the identity we designed together, and keep it looking right when I’m not around.
Planting
Same with motion: when it moves right, it reads right. Let’s find the thing to say, and I’ll find a way to make it move and say it.
I work best with teams who care about what they make and leave a little room to play.
I’m based in Lisbon, Portugal. Available across time zones, including the occasional evening call :)
Got something in mind? Let’s make it look nice.